King’s Theatre poster, 06 May 1918

Colour poster advertising Smile!, a musical comedy produced by Albert de Courville at Dundee’s King’s Theatre during the week beginning 6 May 1918. The poster highlights the large London cast, eight “magnificent scenes,” and a chorus of 50, illustrating the scale and popularity of touring musical theatre during the First World War.

KING’S
THEATRE, DUNDEE.

Lessee, Manager ………. Mr. J. F. Jackson
Late Managing Director and Licensee …. Mr. W. F. Frame
Managing Director and Licensee …. Owen Gardner, Bradford

6.40
1930

TWICE NIGHTLY

Early Doors, 6.15 & 8 o’clock.
Ordinary Doors, 6.30 & 8.30.

8.40

Bookings: Telephone Dundee 1930.
Box Office open daily from 11 to 4 & 6 to 10.

MONDAY, 6th MAY, 1918, and during the Week

FREE LIST ENTIRELY SUSPENDED

MOSS EMPIRE’S, LTD., PRESENT

ALBERT DE COURVILLE’S
GARRICK THEATRE (LONDON) SUCCESS

SMILE!

By ALBERT de COURVILLE and WAL PINK
Music by FRED W. CHAPPELLE

Produced by Albert de Courville

8 – MAGNIFICENT SCENES – 8

CAST INCLUDES:

TOMMY MOSTOL
TEDDY CLARKSON
WILLIAMS & WARDEN
BERYL CLIFFORD
IVY PROUDFOOT

BILLY LEONARD
J. K. ALLEN
DOROTHY TURNER
RUBY LESTER

And LONDON HIPPODROME Chorus of 50

General Manager, GEORGE HARRIS

BOXES (LIMITED TO FOUR PERSONS)
12/- Tax 2/-
(Extra Seats will be charged for)

Box Seats, 3/- Tax 6d

ORCHESTRA STALLS
1/6 Tax 4d
Booked and Reserved
or E. Doors

1/10 Tax 4d

PIT STALLS
1/- Tax 3d
Booked Seats, 1/4 Tax 4d
Early Doors, 1/2 Tax 4d

GRAND CIRCLE
1/- Tax 3d
Booked Seats, 1/4 Tax 4d
Early Doors, 1/3 Tax 4d

PIT
6d Tax 2d
Early Doors 8d Tax 3d

GALLERY
3d Tax 1d
Early Doors 4d Tax 1d

LATE TRAINS

Leave Tay Bridge Station at 10.15 p.m. for Wormit, Newport and Tayport.

Leave Dundee East Station at 9.45 p.m. for Broughty Ferry, Monifieth, Carnoustie and Arbroath.

Some small text at the foot of the poster is partially obscured by the image edge and folding, but the main promotional and pricing text is clearly legible.